BTA and Bridgend Ambassadors learning to enhance our blog
Explore with Ed Important Role of Blogging
Download from the link
James and Hannah are South Wales based creatives offering affordable, punchy promotional films, images and blogger reviews for businesses and events.
We also collaborate with marketing companies and PRs who wish to outsource their photography and video.
Year of Adventure Hashtags
Visit Wales #FindyourEpic
Bridgend Ambassadors #BridgendAmbassadors
Visit Britain #OMGB
#DTCymru presentation from the Liberty Stadium Event with Visit Wales
Google Analytics and TripAdvisor–
learning experiences and the what, why and how from an experienced accommodation provider
Led by Igwion Llwyd
The session looked specifically at how a real tourism business uses Google Analytics in Wales to monitor performance and successfully drive even more visitors to their website.
Used with AdWords, Google Analytics reviews online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.
Note: Google AdWords is an online advertising service that places advertising copy at the top, bottom, or beside, the list of search results that Google displays for a particular search query.
Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.
Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports shows a site’s transactions, revenue, and many other commerce-related metrics
Learning Points :
- Good quality pictures (stills) are powerful sellers
- Google Adwords can work out expensive
- Good quality ‘movies’ on YouTube make for powerful selling
- MailChimp is a better option for sending emails than (say) Outlook
- WordPress has a large analysis capability so that you can understand how people get to you and how they use your website
- Social media – use Facebook rather than Twitter and aim to post at least once per day
- Instagram is a good option and is especially great when you are using still pictures
- Google+ has not yet proved to be as powerful
Note: MailChimp is a web-based email marketing service. The company’s logo is a chimpanzee, and the site includes numerous chimp-related graphics and humor on its website and in its communications. The chimp imagery reflects the lighthearted style central to the company’s culture. MailChimp began as a paid service and added a freemium option eight years later.
Note: WordPress is a free and open source blogging tool and a content management system that allows users to change the look and functionality of a WordPress website or installation without altering the information content or structure of the site
Note: Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook and Flickr. A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 4:3 aspect ratio typically used by mobile device cameras. The maximum duration for Instagram videos is 15 seconds
Note: Google+ is an App available to iPhone and iPad users
Note: Trip Advisor is the world market leader and is the more effective from following three simple sales principles ie firstly you inspire the website user, you make planning easy and the next step – making the booking – becomes even easier. A quick and easy way to clinch the booking.
It is important to be aware of the trend towards Smartphones taking over from desktop computers as the preferred method of internet access.
In many ways, TripAdvisor and Facebook are alternative options for anyone trying to choose eg accommodation, places to eat etc. Each has its pros and cons eg analysis has shown that TripAdvisor visitors spend longer taking in information than on social media sites like Facebook and Twitter.
Comments and reviews added by ‘claimed’ customers can be both helpful and controversial ie unfair, unduly critical or downright wrong. Either way, the timely response of the business operator is crucial to a lasting and favorable outcome. Because only 28% of comments are responded to within 30 days, this is an area in need of considerable improvement. The key learning point is to respond within 24 hours however difficult that is operationally. A holding reply will suffice if the criticism/comment is going to take a little longer to investigate.